The philosophy behind ZEAL PR, Inc. is that elationships are the key to success, and good relationships are built with integrity and passion. They’re built with ZEAL!
Not every budget can afford ads, but no business or organization can afford to ignore PR.
We work with you to identify your key audiences and other groups with whom you need a solid relationship, and then develop a concrete plan of action to make those relationships possible.
We focus on the long-term success of building relationships, not the quick fixes that are like bubble gum -- very good for a very short time, and quickly flat, tasteless and disposed of.
PR includes a variety of activities, such as timely, content-rich news releases, informative and entertaining newsletters, enewsleters and blogs and effective use of social networking. It requires staying ahead of trends, keeping content current and fresh, and knowing what’s happening in your industry.
The rules of good PR have changed, but still come down to old-fashioned good manners.
Be personal. Be real. Be honest. When you meet someone new, follow up with a personally written note. When someone does something for you, send a hand-written thank you note. If you tell someone you’ll do something, do it right and on time.
Public Relations is, at its core, about personal touches.
In addition to managing your PR activities, ZEAL can create a comprehensive Advertising Plan to meet your budget and reach your target markets. Unlike other firms, we do not charge a percentage of your ad buys so every penny of your ad budget goes to work directly for you.
We’ll do an initial consultation to assess where you are now and where you want to go, and then put together a proposed plan of action based on your specific needs and objectives. Then the fun starts!
When we go to work for you, we do it with honesty, integrity and passion. We do it WITH ZEAL!
Whatever you do, do it with ZEAL!